I grew up in Brumadinho, Minas Gerais. The town's mountains, fiery sunsets and morning mist shaped my design sense. Nearby Inhotim — part park, part museum and the largest outdoor art center in Latin America — sparked my passion for blending art with function.

My design bug bit me in my teens while I was helping out the local brass band. I started with event invites and eventually built a full news site for them—writing copy, posting photos, the works. That first taste of digital design pushed me into HTML, CSS and JavaScript, from Flash experiments to more polished interfaces.

Even as a kid I spent hours doodling in Windows 98's Paint. My aunt, a teacher, kept nudging me to tinker on the computer. I wasn't a natural illustrator, but that curiosity pushed me to experiment and create.

From 2008 to 2012, I worked as a freelancer in Belo Horizonte, combining development and design to build websites and digital projects for local clients.

A big turning point came when I joined Work & Co. Learning from pros like Felipe Memoria showed me how to bridge modernist art with digital design. Icons like Dieter Rams, Ellen Lupton, Massimo Vignelli and Jan Tschichold shaped my approach to type and layout. Artists like Mondrian, Ellsworth Kelly and Luis Barragán inspired my use of color, form and simplicity.

Now I call São Paulo home. I'm driven to craft interfaces and brands that solve problems while looking great. The city's lively food, art and music scenes keep me inspired and push me to keep innovating.

I currently work as Senior Staff Designer at QuintoAndar's Centers of Excellence & Innovation. I connect design teams, explore AI-driven concepts and ensure brand and product synergy across the company.

With over 18 years of experience across digital and graphic design, I combine art, design and code to craft impactful experiences.

I've led design teams and partnered with brands like Amazon, Google, Meta, Goldman Sachs, Vivo, Havaianas, Petrobras, Globo and many others. I zero in on what matters, trim the fluff and keep things easy to grasp, resulting in clean, consistent interfaces that are a breeze to navigate.

I mix tech know-how with a sharp eye for style, letting me work smoothly with developers and other pros. By bouncing between creative ideas and real-world execution, I make sure innovation actually works. I'm big on experimenting and rely on real user feedback to fine-tune every solution.

I pull ideas from art and architecture too. Luis Barragán's bold colors and simple forms inspire the clean, cohesive interfaces I build. Mixing these artistic and technical influences helps me craft a timeless style that adapts to any project.

I'm always chasing innovation and try to make each project stand out. From my first websites to big-brand work, I aim to create experiences that look good and work even better. Great design balances form and function so every interaction matters.

My process starts with three things: set priorities, trim the excess and keep everything simple. Focusing on what matters lets colors, fonts and layout guide people smoothly.

When a project begins, I dig into the problem. That helps me set priorities and figure out what users actually need. Simplicity isn't about trends—it's about creating something that lasts.

I like to experiment. I'll spin up multiple versions and try different angles until one works. Lab tests and real-world trials give me feedback so I can adjust quickly.

Working with cross-functional teams is my jam. With a background in JavaScript and React, I can speak developers' language and ensure ideas are both creative and doable. I bridge teams so the vision becomes real.

Design should be built to last. Good work meets today's needs and still makes sense years from now, sparing endless rework. That keeps interfaces consistent as expectations change.

I'm always chasing new ideas and want every project to stand out. From early websites to big-brand work, I aim to create experiences that solve problems and look sharp. Great design balances form and function so every interaction counts.