About
After Vivo Easy first shook up the market with non-expiring data, our mandate was to underline what made it different—and to deliver a plan builder so effortless that users could remix packages without friction.
We replaced stacked menus with a gesture-based plan builder that shows price changes in real time as customers slide from 1 GB to 100 GB of data that never expires, add voice or SMS passes, or top-up Easy Prime. This thumb-first framework threads through every flow, creating a consistent, straightforward experience.
A high-energy palette mirrors each featured app, while playful illustrations and micro-animations keep the interface cohesive and lively—so exploring feels as fun as scrolling a feed.
By stripping away complexity and foregrounding transparency, the new Vivo Easy sets the stage for future plan innovations, delivering greater satisfaction and personalisation today and tomorrow.
With more than 10 million downloads and a 4.5-star rating on Google Play as of May 2025, Vivo Easy proves that openness and control can win in one of the world’s most competitive mobile markets.
Work & Co Design Team
Agnes Pinhanelli, Marcela Abbade, Marco Vincit, Marcos Fernandes, Paula Albino, Victor Abrantes, Zeh Fernandes