About
In São Paulo’s Shopping Iguatemi, Havaianas Lab reimagines flip-flop shopping as a 900-square-foot playground of colour, code and constantly shifting stories.
We had less than three months to translate the brand’s easy-going spirit into an interactive environment that could scale worldwide and entice a new generation born scrolling, not strolling. The result is a modular platform built around three digital moments: a 9 × 16 LED “Colour Wall” that instantly fills with every sandal sharing a chosen hue; a touch-driven timeline that animates six decades of ads, icons and cultural milestones; and a generative mandala that morphs to match local seasons, festivals and promotions—all rendered with lightweight Canvas and vanilla JavaScript so staff can refresh content in minutes.
Behind the scenes, an algorithm orders more than 1,500 possible colour combinations drawn from fourteen base colours and five tonalities, while AA-level accessibility checks keep the riot of hues readable for everyone. Two portrait touchscreens plus a horizontal display form a single, seamless rail; the moment a shopper taps a swatch, matching products glide into view, making even the most indecisive visitor grin.
Engineering deep dive by Zeh — architecture, AA-compliant color engine & canvas integration ↗
Because every asset is code-driven, launching a new Lab—in London, Rio or beyond—means swapping JSON files, not rebuilding hardware. The first store quickly became the blueprint for future flagships and drew coverage from Ad Age, Propmark and tech press alike, validating the Lab as Havaianas’ live testing ground for retail innovation.
Links
Work & Co — “Havaianas and Work & Co Launch New Retail Concept”
AdAge — Havaianas steps into new store design with Work & Co
AdAge — Havaianas encourages consumers to play with its brand in new testing lab store concept
Propmark — “Havaianas abre primeira loja Lab com tecnologias e divisão por moods”
Havainas Instore | Zeh Fernandes
Credits
Design Partner:
Diego Zambrano
Design Director:
Luciano Pouzada
Art Director:
Pedro Burneiko
Design:
(Interface, Interection Design, Motion & Code)
Marco Vincit, Zeh Fernandes
Quality Assurance Analyst:
Bruna Souza
Engineering Director:
Igor Oliveira
Engineering:
Gustavo Barbieri, Victor Hugo
Product Manager:
Glauber Nicolau
Foundational Design Team:
(Responsible for the initial concepts, direction, and assets that shaped the visual language)
Giovana Yahiro, Marcos Rodrigues, Eber Subirá, Victor Abrantes