Vivo Easy

Redefining Mobile Plans for the Millennial Lifestyle
São Paulo
2017
Identity
Redefining Mobile Plans for the Millennial LifestyleRedefining Mobile Plans for the Millennial Lifestyle

Vivo Easy is a groundbreaking mobile app designed for millennials seeking a personalized mobile plan experience. This innovative marketplace offers data packages tailored to individual needs, providing users with mobile data that lasts indefinitely and unlimited access to specific apps on selected days.

Facing New Challenges

Since Vivo Easy shook up the market, our job was to show why it was different. We also needed an easy plan builder so users could tweak packages hassle-free.

Smooth Navigation and Customization

We built gesture-based navigation so users can tweak plans without breaking a sweat. The framework introduced during data selection flows throughout the app for a consistent, straightforward experience.

Vibrant and Engaging Screens

We crafted a colorful palette and screen variations to match each featured app's identity. From the tone of voice to illustrations, every detail keeps the design cohesive and lively.

Vivo Easy DesignVivo Easy Design

A Simple, Friendly Interface

This app sets the stage for future updates in mobile plans, delivering more satisfaction and personalization.

Vivo Easy DesignVivo Easy Design

Team: Agnes Pinhanelli, Marcela Abbade, Marco Vincit, Marcos Fernandes, Paula Albino, Victor Abrantes, Zeh Fernandes.


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Selected works
  • All
  • App
  • Code
  • Digital
  • Graphic
  • Identity
  • In-Store
  • Packaging
  • Web