Open Co

Vibrant Look: A Bold New Brand and Visual Identity for the Future of Fair Finance
São Paulo
2021
Identity

A Fluid and Tech-Driven Brand Reflecting Constant Transformation

Open Co is a fintech using simplicity to shake up the industry. Its visual identity comes from a rectangle seen from different angles, constantly morphing. Animated to showcase these shifts, Open Co is every bit a digital brand.

Logo Blends Doorway Perspectives with Simple Typography. The design captures the essence of innovation and accessibility, embodying a forward-thinking approach while maintaining a clean and minimalistic aesthetic.

Brand Identity in Action: Adaptability Across Multiple Applications and Platforms

Open Co - Brand Identity in ActionOpen Co - Brand Identity in Action
Open Co - Brand Identity in ActionOpen Co - Brand Identity in Action
Open Co - Brand Identity in ActionOpen Co - Brand Identity in Action
Open Co - Brand Identity in ActionOpen Co - Brand Identity in Action
Open Co - Brand Identity in ActionOpen Co - Brand Identity in Action
Open Co - Brand Identity in ActionOpen Co - Brand Identity in Action
Open Co - Brand Identity in ActionOpen Co - Brand Identity in Action

A Website that Brings the Brand's Dynamic Identity to Life

Built with Framer Motion and Next.js, the Open Co site shows off the brand's dynamic identity. Smooth, interactive scrolling keeps visitors engaged as they explore the company's mission and values.

Team: Marcus Sulzbacher, Marco Vincit, Patrícia Vidal, Yuri Samico, Matheus Pinheiro, Bruno De Paoli


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Selected works
  • All
  • App
  • Code
  • Digital
  • Graphic
  • Identity
  • In-Store
  • Packaging
  • Web