Havaianas Lab

Innovative In-Store: Vibrant Interactive Displays and Colorful Design
São Paulo
2019
Digital
Innovative In-Store: Vibrant Interactive Displays and Colorful DesignInnovative In-Store: Vibrant Interactive Displays and Colorful Design

Havaianas launched a concept store packed with digital features to connect with younger shoppers. The immersive layout uses two vertical screens and a central horizontal screen, making it easy to roll out to other stores.

Havaianas DesignHavaianas Design
Havaianas DesignHavaianas Design

Discover Products by Hue: Color-Based Shopping

Shoppers can find products by color, matching their style.

Scrollable Timeline: Engaging Shoppers with a Brand‘s Rich History

At the concept store entrance, guests explore the brand‘s history via an interactive timeline. Each point features a distinct animation, highlighting key moments.

Havaianas DesignHavaianas Design
Havaianas DesignHavaianas Design

Canvas and JavaScript Drive Dynamic Seasonal Displays

Each timeline animation is powered by code, so staff can tweak it for any store and keep up with seasonal trends.

Havaianas DesignHavaianas Design
Havaianas DesignHavaianas Design
Havaianas DesignHavaianas Design
Havaianas DesignHavaianas Design
Havaianas DesignHavaianas Design
Havaianas DesignHavaianas Design

Team: Bruna Souza, Diego Zambrano, Gustavo Barbieri, Igor de Oliveira, Luciano Pouzada, Marco Vincit, Pedro Burneiko, Victor Hugo, Zeh Fernandes.


Other projects
Selected works
  • All
  • App
  • Code
  • Digital
  • Graphic
  • Identity
  • In-Store
  • Packaging
  • Web