Amazon In-Store

Enhancing Best Buy Customer Experience with Physical-Digital Fusion
New York
2018
Digital
Enhancing Best Buy Customer Experience with Physical-Digital FusionEnhancing Best Buy Customer Experience with Physical-Digital Fusion

Designing for Engagement

We created an interactive kiosk for Best Buy that mixes a digital interface with real products. It pulls shoppers in and helps them explore the Echo lineup.

Designing for EngagementDesigning for Engagement

Streamlined Product Comparison

We kept things simple with smooth navigation and an easy comparison table so shoppers can pick the right Echo.

In-Depth Information Access

Interactive pages highlight each item's features and specs so shoppers know exactly what they're getting.

Integrating the Smart Device Ecosystem

We added a Smart Device Hub where customers can explore gadgets that work with the Echo, making the whole shopping trip smoother.

Designing for a Better Retail Experience

This Amazon x Best Buy setup shows how blending physical and digital elements draws people in. It spotlights smart living and helps folks make better choices.

Our design blends the physical and digital to reshape in-store shopping. It teaches and inspires customers about smart living.

Amazon x Best Buy Interactive ExperienceAmazon x Best Buy Interactive Experience

Design Team: Diego Zambrano, Koji Takaki, Marco Vincit.


Other projects
Selected works
  • All
  • App
  • Code
  • Digital
  • Graphic
  • Identity
  • In-Store
  • Packaging
  • Web